Shannon Versaggi was named Vice President of Channel Marketing for Lowe’s in 2018. She is responsible for leading the effort to develop and execute holistic channel plans inclusive of paid and owned media as well as one to one communication and online personalization, to drive traffic both in-store and online for the U.S. home improvement business.
Versaggi joined Lowe’s in 2004 and has nearly 15 years of marketing and media experience. She has held various roles within Lowe’s Marketing, most recently serving as vice president of targeted marketing. In that role, she lead Customer Relationship Management (CRM)/loyalty, digital advertising and marketing operations. Prior to Lowe’s, Versaggi worked for SunTrust Banks.
Versaggi earned a bachelor’s degree in business administration from the University of North Carolina at Chapel Hill and an MBA from the University of Georgia.